Wednesday, 13 December 2023

THE ROLE OF THE ENTERTAINMENT SECTORS FOR THE NIGERIA DREAM ECONOMY..

 The entertainment industry is the true image of the society which reflects wholesomely on whom we are,what we do,and how we do it in our various institutions, environment, and the larger society.the entertainment sector comprises the creative art,music,film,fine art and design, modeling, editing, script writing, sports,and etc.the abovementioned sectors,captivates the society with their craftsmanship and performance used for the interpretation of the past and futuristic events of the society .the role of the entertainment sector for nation building is unquestionable hence,we need to accord a collective dignity and building a robust partnership in developing this reflective industry to providing sufficient job creations and employment, and subsequently portrays the real identify of our cultural behavior ,values,norms,and that of our transferable cultural heritage to the global world.the entertainment industry is exceptionally doing creditably well both home and abroad ,and we need to improve the industry to function effectively in providing all the instrumentalities capable of taking the industry to  experiencing greater heights and pursue her foreign counterparts with better picture qualities, revenue ,sound,editing, and modern technological gadgets.atleast we have seen what our superstars are doing abroad,bringing glory back home,and living an opulent lifestyles which commensurate with their resilient hardwork both home and abroad.the power of the entertainment sector,lies with the immediate society who directly or  indirectly consumes what they put out to the society. The capacity for the larger consumption of the products sent to the society from the entertainment sector ,goes with the standardization of such products.what this means is that,we need to address the issues of poor marketing system,poor visual quality, and poor contents with low mental lyrics,storylines and dissatisfied contents.we need to engage our superstars to always convey a quality message regarding those developmental reforms going on in our nation state before the international communities which I strongly believe, is the  collective statutory responsibility of every entertainers to using the pleasant events of our immediate society as a content to sell to the global world.the problem of piracy is seriously eating deep across the fabrics of the nation. A situation where people's intelligual properties are grossly stolen without recourse,is unpalatable. This playable application, is bringing misfortune and poverty to the creative industries which we anticipatorily calling for a serious attention of the federal government to take an urgent Steps in solving this factory of problem  to a standstills for the overall benefits of the creative sector.we need to take a departure from the unfixing lane of indignity, indecency,and those immoral contents in our music visuals that are repugnant and  vulgarity of some sorts.we need to work towards consolidating at the areas that have gain prominence in our creative industries and re-navigate our collective strength to correcting those areas that portrays the industry in a bad light.the industry need potential local and foreign investors to painstakingly invest in building the creative industries to transform into a multi billion dollars industries to using this as an avenue to lift people from poverty and generate massive job employment for the citizens. We need to demonopolize our economy through diversification to ending the gladistine articulative rytorics for economic diversification and work the talk.i see a new entertainment sector in nigeria where piracy will become a death sentence. A dream sector that will become more economically viable and richer to every other sectors in nigeria.A dream sector  with the highest gross export earnings and put the nigeria nation on the global map in number one rankings.A success magnetic sectors which our bleeding economy will depend efficiently for her revenue generation. A dream economy where the entertainment sector will become the financier of the agro and mining sectors in contributing to the growth of the above sectors.A dream economy which entertainment sector shall have a significant budget appropriation to support movie productions,event shows,recording,grants,and proper infrastructure for  conducive environment to enable the creative sectors to thrive and competing favorably with the global counterparts. A dream economy where aflent Nigerians from the private sectors will contribute immensely to the entertainment sector through counterparts funding between shows organizers and the private sectors to be able to market their businesses and products abroad.

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